Project: Collaboration between COVA Brewing and Barry Art Museum
Beer: Blueberry Guava Gose
Festival: Pneuhaus Art Festival
For the Pneuhaus Art Festival, COVA Brewing collaborated with the Barry Art Museum to create a special beer that embodied the spirit of both the festival and the artwork it celebrated. My task was to design the beer label for this limited-edition release: a vibrant Blueberry Guava Gose named Avant Tart.
The goal was to create a label that reflected:
The beer’s bright pink color was inspired by the inside of a geode, directly referencing one of the festival’s featured art installations. To extend this playful, immersive experience onto the label:
The final design successfully encapsulated the vibrant, creative spirit of the Pneuhaus Art Festival. The bold color and playful typography attracted festival-goers and reflected the experimental essence of the collaboration between COVA and the Barry Art Museum. The Avant Tart beer became not only a refreshing drink but also an extension of the festival experience.
October 26, 2019